The mission of WOJB is to reflect credit on the Anishinabeg, by offering information and entertainment on behalf of the Lac Courte Oreilles Band of the Lake Superior Chippewa. WOJB operates a 100,000-watt radio station serving an 80-mile radius around Hayward, Wisconsin and the Lac Courte Oreilles Reservation.

HOW DOES BUSINESS-UNDERWRITING WORK?

Business underwriting is a contribution to WOJB for which you receive on-air credits. Best results are achieved when listeners have a long-term name association between your business and their favorite programs. WOJB listeners support and appreciate the businesses who underwrite programming for their community radio station. Messages should be short and emphasize a unique business service or product offered while still complying with FCC regulations (no call to action, quantitative or qualitative language). Your business location, company motto, phone number and website address can also be included in the underwriting message.

BENEFITS TO UNDERWRITERS

• WOJB listeners appreciate hearing facts about businesses who support the same quality radio station they do.
• Your message will reach a diverse, highly educated audience of consumers who are progressive, informed, community minded and environmentally conscious.
• WOJB has an audience that is more likely to attend the theater and concerts, read books avidly, purchase music regularly, own personal computers, own stocks and bonds, own real estate investments, invest in art, be worked travelers and enjoy outdoor sports.
• Underwriters reach a loyal, committed age group who personally contribute nearly $100,000 annually in support of WOJB programs.
• Your business will benefit from the association with a radio station known to listeners for putting quality first.